Shit; A Brief History
- Joshua Fertel
- May 5
- 3 min read
Updated: May 6
"We've all seen some shit" - Buddha
Say hello to Shit: An Origin Story — a documentary tracing the journey of food from cosmic beginnings to the modern sewer system.
From the Big Bang to bidets, I’m exploring digestion through biology, sociology, and infrastructure... and I’m using AI to help every step of the way:🧠 Script writing🎨 Visual concepting📄 Pitch deck + proposal💻 Animatics and graphics
This is a weird, hilarious, and actually important story. And it’s just getting started.
Want in? Follow along — Kickstarter is coming soon.
🎬 20-Second Kickstarter Teaser Sketch
[0:00–0:02] – Cold Open
Visual:A furious cartoon Big Bang cloud (same style as your graphic) yells:VO (dramatic):
“It all started… with a bang.”
Sound FX:Boom! Psychedelic swirl. Space jazz music starts.
[0:03–0:06] – Microbial Life
Visual:Zoom into space — meet a dancing prokaryote with a mustache and maracas. It wiggles.VO:
“Then came cells... and they had to go.”
Text bubble:
“¡Ay caramba, digestion!”
[0:07–0:12] – The Human Journey
Visual:Montage of:
Caveperson squatting behind a bush
Roman aqueducts flowing
A NYC sewer map with poop emojis floating
VO:
“From outhouses to sewage tunnels, food’s journey... is our story.”
[0:13–0:17] – Modern Chaos
Visual:A stressed-out millennial holding kombucha, crying on the toilet next to a gut-health app.VO:
“Today, it’s gut health, tech, and toilet talk...”
Flash word bubbles:
“IBS!” “Microbiome!” “Fiber!”
[0:18–0:20] – Final Ask
Visual:The title: SHIT: AN ORIGIN STORY appears, gritty and bold. A cartoon toilet smiles and flushes — coins swirl down.
VO:
“Back this doc. We give a shit. Do you?”
On-screen text:
Kickstarter live now
🎬 AI Tools for Visual Storytelling
1. Stable Diffusion
An open-source AI model that generates high-quality images from text prompts. It's ideal for creating unique visuals, such as a cartoon Big Bang or anthropomorphic microbes. You can use platforms like DreamStudio or InvokeAI to access Stable Diffusion.Metaverse Post+7Funk's House of Geekery+7[H]ard|Forum+7
2. Midjourney
A popular AI image generator known for its artistic and stylized outputs. It's accessible via Discord and can help you create visuals like a dancing prokaryote with maracas. Learn more at Midjourney.
3. Runway ML
A creative toolkit that offers AI-powered video editing and generation tools. It's useful for animating scenes, creating motion graphics, and experimenting with visual effects. Explore their offerings at Runway ML.
4. Animoto
An easy-to-use platform for creating videos with text, images, and music. It's suitable for assembling your teaser sketch into a cohesive video. Visit Animoto to get started.
🖼️ Visual Concepts for Your Teaser Sketch
Based on your 20-second teaser, here are some visual ideas:
Big Bang Scene (0:00–0:02): Use AI to generate an image of a furious cartoon cloud with expressive eyes and a mouth, set against a cosmic background.
Microbial Life (0:03–0:06): Create an animated prokaryote character with a mustache and maracas, dancing in a microscopic environment.
Human Journey Montage (0:07–0:12): Compile images of a caveperson squatting behind a bush, Roman aqueducts, and a stylized NYC sewer map with floating poop emojis.
Modern Chaos (0:13–0:17): Depict a stressed-out millennial holding kombucha, sitting on a toilet, with a gut-health app interface in the background.
Final Ask (0:18–0:20): Design a bold title screen with "SHIT: AN ORIGIN STORY," accompanied by a smiling cartoon toilet flushing coins.
📢 Sharing Your Project
Once your visuals and teaser are ready, consider sharing them on platforms like:
Kickstarter: To launch your crowdfunding campaign.
Instagram & TikTok: For short clips and behind-the-scenes content.FILMSTARTS.de
YouTube: To host your full teaser and any additional videos.
Twitter/X: For updates and engaging with your audience using the hashtag #WeGiveAShit.
If you need assistance with specific prompts for image generation or further guidance on using these tools, feel free to ask!
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